This page provides the roadmap for Federal fleet modernization efforts. With FedElecTag/FFBT project activities dating back to March 2013, this approach predates but aligns with the General Services Administration (GSA) Technology Business
Management (TBM) 7-Step Playbook
and the GSA 10x Tech Funding 4-Phase Process released March 2019.

Also see the recent GSA 10x agile technical development initiative (i.e., blanket purchase agreement to develop novel ideas), thus validating the established FedElecTag project technical development approach.

Moreover, in line with Federal IT modernization efforts and this FedElecTag/FFBT roadmap, recent GSA hiring activities suggest a ramp-up of associated professionals such as: 1) Communications/Community/Engagement Specialists, 2) Customer Experience/Design Strategists, 3) Behavioral Science Specialists, 4) IT Specialists (APPSW/INET, INFOSEC, DevOps Engineers), 5) Program Analysts (IT Project Managers), 6) Acquisition/Contract/Procurement Specialists, 7) Mechanical Engineering/Transportation Specialists, etc.


  • Pre-Awareness: Has no knowledge of the FedElecTag/FFBT initiative or its objectives
  • Awareness: Knows there is an initiative and may have a high-level recognition of the content and context
  • Understanding: Has knowledge of the initiative, the approach, the decision-making process and how it fits in with other initiatives and programs
  • Buy-in: Articulates some degree of responsibility and belief in the goals of the FedElecTag/FFBT initiative
  • Ownership: Articulates personal ownership of the FedElecTag/FFBT initiative; Actively participates in and contributes to the initiative; Displays a positive attitude and encourages others to become involved


  • Pulse the People: What do they currently know? What do they need to know?
  • Align to the Big Picture: How does the FedElecTag/FFBT initiative fit into the mission of Federal fleet? Does the stakeholders understand where they fit in to the FedElecTag/FFBT initiative?
  • Focus on the End Goal: Does the stakeholders understand the vision, mission, and goals of the FedElecTag/FFBT initiative?
  • Provide Targeted and Transparent Messaging: Aware of activities, timelines, workstreams, etc.?
  • Reinforce a Two-Way Dialogue: What are the best ways for the stakeholders to receive information, provide feedback, and ask questions?


  • Coordinate with leadership and stakeholders to prepare applications through funding vehicles such as the Technology Modernization Fund, 10x Tech Funding Program, Agency IT Working Capital Funds, etc.

Technical Development:

  • Phase I (alpha testing): Will center on requirements analysis, software architecture design, analytics engine design, preliminary algorithm development for data analysis, and development of a rudimentary initial prototype
  • Phase II (beta testing): Entails further experimentation, refining the data analysis algorithms, and developing a more advanced prototype to include telematics such as in-vehicle user interface development
  • Focus Group and Pilot Testing: Initial analysis and learning of key customer segments that would focus on: 1) Government Operations and Regulations, and 2) National Security and Safety


  • Work together with UNICOR, GSA, and industry partners to provide a modern integrated federal fleet acquisition solution that incorporates the software-as-a-service (SaaS) platform


  • Begin tooling for mass production and setting up a production run


  • Marketing Outreach: Coordinate a “go-to-market” rollout marketing strategy